Almonds in Provence
Up until the beginning of the last century, the Almond tree was a strong symbol of the Provencal landscape. However, Almond cultivation was abandoned to make way for more profitable crops, such as olives and grapes, and by the 1930s, the tree had virtually disappeared from the region.
By making sure our moisturizing Almond range is only made with a unique variety of Almonds grown in the south of France, L’OCCITANE is able to support the Almond-growing business in the region which in turn supports the biodiversity of the region and ensures that the Almond tree continues to be part of Provencal landscape. Together with our producers, L’OCCITANE has now replanted 17,000 almond trees and counting.