Responsible beauty: 5 rules to follow

True beauty disciples are becoming more conscious and natural in their beauty product choices, with the 'slow cosmétique' movement. Here is an overview of the environmentally friendly choices of a follower of the movement, which you can start making straightaway too!
By Mélissa Darré

Rule 1 – Natural 

She scrutinises everything; do her favourite products look after the environment as well as her skin? She finds exactly what she was looking for at L’Occitane, with sensory formulas made with natural ingredients. Developed by experts in Research and Development, amongst other things they are phthalate and paraben-free.

Rule 2 – The right choice

She is conscious of waste, and so only has a small selection of beauty products. She doesn't buy compulsively: each product is tailored to her needs. A BB cream with SPF, an exfoliating shower gel; she is no stranger to 2-in-1 products.

Rule 3 – Responsible ingredients 

Conscious of the environment, she is extremely careful about choosing environmentally friendly products. She likes that the packaging at L'Occitane is made from recycled material, and that the eco-refill pouches use 80% less plastic than normal packaging.

Rule 4 – Sustainable industry

Concerned about the raw materials used in her products, she is clued up on their traceability. Mostly organically farmed, L'Occitane ingredients bring to mind images of the Sault lavender fields in Provence, and they fulfil her expectations thanks to their integrated production and supply chains and monitored cultivation programmes.

Rule 5 – Solidarity through products

Responsible beauty? It's her mantra! She loves that her choice of beauty buys contributes to worthy causes. This year, she has fallen for L'Occitane's Melting Honey Solidarity Soap, and in doing so has contributed to the fight against blindness.

Responsible beauty: 5 rules to follow
Responsible beauty: 5 rules to follow
Here is an overview of the environmentally friendly choices of a follower of the movement, which you can start making straightaway too!
© GettyImages - Liam Norris

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